lottini & co | branding and naming

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Lottini & Co | Branding + Naming, 2023. Brusque, Brazil.

ENG

Based in Brusque, this store was in search of a brand and visual identity that not only reflected its essence but also was incredibly versatile.

After a meticulous process of brainstorming and research, we presented the name Lottini & Co, which not only incorporates a sophisticated Italian vibe but also resonates with the fashion industry. This elegant and contemporary name captures the essence of the brand while opening doors to a world of creative possibilities.

Com sede em Brusque, esta loja estava em busca de uma marca e identidade visual que não só refletisse sua essência, mas também fosse incrivelmente versátil.

Após um meticuloso processo de brainstorming e pesquisa, apresentamos o nome Lottini & Co, que não apenas incorpora uma sofisticada vibe italiana, mas também ressoa com a indústria da moda. Este nome elegante e contemporâneo captura a essência da marca, enquanto abre portas para um mundo de possibilidades criativas.

Coat of arms often accompany a protective animal.

The maned wolf is native to South America, primarily found in Brazil, Paraguay, Argentina, and Bolivia. It is an endemic species, meaning its geographical distribution is exclusive to this region. This makes it a unique natural symbol associated with Brazil.

In some traditions, it is seen as a spiritual messenger or as a symbol of balance in nature.

We chose the maned wolf to emphasize the place where the brand was born due to its geographical, cultural, ecological, and conservation relevance, as well as its unique beauty.